SiteFixList · 2026-11-12
How slow are small business websites on a phone? We timed 596 homepages
In November 2026 we ran Google's mobile lab test once on 596 small business homepages in the US and UK. 466 of them needed more than 4 seconds to show their main content, and the middle result was 7.4 seconds. Google's target is 2.5 seconds or less; 65 homepages met it.
What we measured
The homepages belong to local service and tour businesses such as plumbers, roofers, landscapers, electricians, cleaners and boat or kayak tour operators. Each was tested once with Google PageSpeed Insights in mobile mode, which simulates a mid-range phone on a slower mobile connection.
The number we recorded is Largest Contentful Paint (LCP): the time until the largest image or text block on the first screen is visible. One lab run is a snapshot, not what every visitor experiences. Results vary between runs, and real visitors on fast phones or Wi-Fi often see the page sooner.
What usually makes the first screen slow
These are general causes of a slow first screen, not counts from our test. Which one applies to your site has to be checked page by page.
- A large photo, slider or video at the top that is far bigger than the screen needs.
- Chat, booking, review and tracking scripts that all load before the first screen appears.
- Fonts and styles for the whole site that load before any text is shown.
- A slow first response from the hosting or website builder.
How to check your own homepage
Open Google PageSpeed Insights, enter your homepage address and read the mobile result. Look at Largest Contentful Paint first, and repeat the test once or twice because single runs vary.
The SiteFixList free check runs a Google mobile test on your homepage and shows up to three problems in plain language in about a minute, with no sign-up. The paid report (USD 19, one-time) covers more pages and is optional.
A faster page does not by itself guarantee more calls or bookings. It removes one reason for visitors to leave before they see what you offer.
Sources and further reading
Related guide
PageSpeed Insights vs SiteFixList: when is a paid website report useful?